12 reasons to get your business online
- The Huge Increase in Online Shopping with Continuing Growth to come!
Today, more than ever, more and more people are now looking for local services and products on the Internet, and also the way that people are shopping has now changed; people are no longer shopping in their high street shops, but instead buying their products online from retailers in the UK or worldwide for cheaper prices.
Because of this, a lot of local shops and businesses have been closing down in major cities and towns all over Northern Ireland, and yet many local businesses have not yet recognised their need to change the way that they offer their services.
2. Your business is open 24/7, 365 Days a Year and can be managed with little effort!
Unlike your company’s office that may be open from 9-5, Monday – Friday, your company’s website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone.
3. Reach New Markets with a Global Audience that you never had before!
On the Internet, you aren’t that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can, and now is the perfect time. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.
4. Improved Customer Service to back up your Service or Product(s)
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further info. Save costs by allowing users to download invoices, proposals and important documents.
5. Present a Professional Image to Encourage Confidence
For a small business or a large business, a well-designed web site is a great way of encouraging confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.
6. Sell Your Products online to reduce your costs and improve profits
Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a business? Selling online is much cheaper and a good way to complement your offline business. Providing secure online ordering is very affordable for even the smallest businesses and will inevitably increase your profits.
7. Promote Your Services to let people know what you have to offer
Solicitors, doctors, accountants, entertainers, and all service oriented businesses should let customers know what they have to offer. Millions of users are referring to the web before anything else and are using company’s websites to make major decisions when they need a specialised service.
8. Gather Information from visitors and Generate Valuable Leads
You can gather information about your customers and potential customers by using forms and surveys. E.g “Sign up to our newsletter to receive our latest special offers and weekly deals”. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.
9. Provide Instant Gratification by giving people what they need to make an instant decision
People are always busy or in a rush and don’t like to wait for information. Give them what they want, when they want it; if your product is suitable, offer them free samples or trials to download from your site. This includes pictures, brochures, software, videos, music and much more.
10. Great Recruiting Tool to post opportunities within your business for the best talent
Whether you’re looking for talent or posting job opportunities within your business, your website is a great recruiting tool for building your business
11. Online Advertising is becoming preferred over traditional methods
Local advertising is not working anymore in the traditional way like it used to; people are no longer looking in the Yellow Pages, or the local newspapers for services, and this can be proved by the fact that they have had to increase their prices, to make up for the loss of income that they have suffered. Google and the other main search engines have been aware of this for quite some time now, so they now present their searchers with local results first – which is great news for local business owners.
12. Compete with National Companies to get back local customers
This gives local business an opportunity of a lifetime to finally compete with the large National companies in your own local area and nationally.
90% of people nowadays look at a local business/company website first before making a purchase or contacting the business/company to see what’s on offer in comparison to other businesses and companies.
Promote special offers, provide information and build up a relationship with customers and in fact that customer will recommend you to others by also connecting your website through various social media sites like Facebook, Twitter and Linkedin.
Now that you have read this list you’re probably thinking “Very Good Points, but how am I going to do this” and “I know nothing about the internet” as well as “I´m too busy with my business”, but the good news is that you don´t have to worry about any of this!
Get in touch with the team at Vsion and see how we can do it for you!
Tags: web design belfast